_NEW PROCESS

It’s the story of two young frenchy dreamers who set out an journey through California. With its creative energy, its cool lifestyle and above all, it’s sun-kissed climate, the Golden State electrifies them.

When they coming back home, their only desire: to inject this energy into a personal project. It will be a clothing brand for men and women, but without the bling side fashion or the conservative side of luxury. What they’re looking for is daytime clothing, an urban style with a sportswear sophistication in fits and finishes.

Motion, colour, boldness, take it or leave it!

New Man* is born.

_NEW FLAG

To say that it was penciled on a piece of napkin ... To say that it was penciled on a piece of napkin ... It needed at least the talent of the designer Raymond Loëwy, pioneer of the modern industrial design, to realize such a stroke of genius!

The ambigram logo of New Man is in the image of its values. In one sense as in the other: It reads exactly the same way; It’s the standard of a style and a spirit constantly renewed: free, intrepid and enterprising.

If you wanna feel like a brand New Man, #JoinTheSquad

_NEW COLLECTION

In preview, New Man presents a Autumn - Winter 2018 collection for Man and Woman that revisits with modernity its identity codes.

Based on the historical process "a fit, a color, a wash" which earned him a cult-following status before the time (!), New Man returns more determined than ever.

The lovers of the first hour and the experts of the fashion knew it. Millenials and Gen Z were waiting for it. For this free and bold youth, the story New Man continues / New Man is writing a new page of its story.

Discover the new collection and #StayInTheLoop

Lookbook